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Ransomware attacks: the financial impact of not protecting yourself today

September 29, 2025 by
Ransomware attacks: the financial impact of not protecting yourself today
Kleber Leal by Zamak Portal

There are countless critical failures. Among them, one stands out for its ability to paralyze entire businesses: ransomware attacks. This type of attack encrypts a company's data and demands a ransom to return it. It sounds simple, but the consequences are devastating—especially for those who ignore the risk until it is too late.  

It's not just a cyber threat. It's a strategic failure that can cost millions. And worse: the reputation of your company.  

Why understanding ransomware attacks is the first step to avoiding them? 

Ransomware is no longer a rare attack; it has become a profitable business model for cybercrime. This is because organized groups exploit vulnerabilities in systems, human errors, and the lack of basic security to infiltrate corporate networks. Once inside, they hijack critical data and demand exorbitant amounts in cryptocurrency.  

Today, ransomware affects everything from small businesses to multinational corporations. It doesn't matter the sector or size. The attack vector can be a simple email with a malicious link, an unpatched update, or the carelessness of a remote employee. The threat is silent, but the damage is loud.  

In addition to system unavailability, many companies can no longer operate, issue invoices, access client systems, or make sales. It is the temporary, or permanent, collapse of an entire operation.  

Why does the financial impact of an attack go beyond the ransom? 

Paying the ransom does not solve the problem. In many cases, even after payment, the data is not fully restored or returns corrupted. However, the damage begins well before that. Operational shutdowns, loss of productivity, revenue decline, and fines for violating regulated data increase the financial blow.  

According to market studies, the average cost of a ransomware attack can exceed 4 million dollars, considering all the side effects. Among them, the most common are:   

  • Loss of customers;  
  • Emergency response costs;  
  • Team unproductive hours;  
  • System recovery;  
  • Brand damage.  

Therefore, even companies that have basic backups but lack a rapid restoration strategy face severe losses. Recovering data is one thing. Regaining market trust is a much more challenging task.  

resolvendo-ataques-de-ransomware

Why should you invest in protection now, not later? 

Putting it off until 'when there's time' is no longer acceptable. The speed and sophistication of attacks increase every day. At the same time, most companies still invest more in marketing than in security. This is a mistake.  

Ignoring this scenario is underestimating the real risk; after all, every minute without adequate protection makes your company a more vulnerable target. The attack does not give a warning, and the response must be immediate.  

Today, solutions like EDR (Endpoint Detection and Response), managed backup, and access control with multi-factor authentication are not luxury items. They are an essential part of the continuity strategy.  

EDR, for example, allows for the identification of anomalous behaviors and automatically acts to contain threats before they spread. It uses artificial intelligence and operates beyond the traditional signatures of common antivirus, being capable of detecting even fileless attacks.  

Why Zamak Technologies is a reference in ransomware attack prevention 

First of all, Zamak Technologies offers a complete portfolio of ransomware protection, aligned with the best practices in information security. Our solutions combine:  

  • Backup and Recovery with True Delta technology: fast and restorable backups, with 256-bit encryption and certified, secure global cloud storage.  
  • EDR with behavioral intelligence: real-time analysis, automatic containment, and attack rollback by replacing compromised files with clean versions.  
  • Managed antivirus: constant updates, heuristic protection, and customized policies for physical and virtual environments.  
  • Monthly reports: complete visibility of the environment, with indicators of coverage, performance, and vulnerabilities fixed.  

More than just tools, we offer strategy. That is, we operate with continuous monitoring, automated responses, and proactive consulting to anticipate risks and minimize any potential financial impact.  

The cost of prevention is always less than the cost of recovery. 

Ignoring ransomware is taking an unnecessary risk. Protecting your data today is preserving your operation, your brand, and your sustainability. The decision to protect yourself may seem like a cost now, but it will be an investment that avoids incalculable losses.  

In short, Zamak Technologies is ready to shield your business with the best solutions on the market, specialized support, and globally recognized technologies. Talk to us and understand how to build a security strategy that not only protects but also drives your growth.  

You choose: act now or pay dearly later.