This process also provides mechanisms to protect data against accidental loss (due to employee errors, for example) or corruption (intentional damage); something that happens more frequently than is usually reported.
Currently, no company, regardless of its size, should ignore the implementation of data security measures. Not having an adequate strategy can result in irreparable damage — financial losses, damage to image, reputation, etc.
You will reflect on this throughout this article. Keep reading to understand!
What is the purpose of a data security strategy
Next, check out a breakdown of the factors that make a corporate data security strategy very important today.
Data security prevents the company from being vulnerable
Hackers are becoming increasingly skilled as they develop advanced techniques to bypass security measures. Companies that place little or no emphasis on data security are leaving their front doors open with a welcome mat.
The most "traditional" areas of vulnerability are usually found in the following locations:
computers, laptops, and smart devices;
internet networks;
peripheral equipment;
lack of employee awareness about good security practices.
A good data security strategy helps prevent unauthorized access to business systems and equipment. And it strengthens the company to deal with the latent challenges related to cybercrime:
Brazilian companies suffer an average of 733 attacks per week, according to Check Point.
¼ of PCs will be more vulnerable to ransomware in 2020, according to the Veritas.
Brazil is the second country in the world with the highest number of data kidnappings (only behind the United States), according to Trend Micro.
Ensures business continuity
In today's market dynamics, most organizations cannot operate without data; they have become primary assets found at the center of business operations and decisions.
Imagine waking up one morning to find that all data has disappeared due to a breach, equipment failure, or natural disaster. Any of these events would render a business unable to operate.
A good data security strategy ensures that backup routines are executed; thus, if the original data is lost, it is recovered in a timely manner so that operations can continue without major setbacks.
Prevents financial losses and damage to brand reputation
Every organization has the responsibility to conduct due diligence regarding the records and transactions of its customers and employees. Data breaches result in various negative consequences for businesses:
loss of profitability;
loss of trust from the target audience;
damage to brand reputation;
negative impact on future profits;
legal or regulatory consequences associated with breaches.
In Brazil, according to a survey by IBM Security conducted by the Ponemon Institute, the average cost of a data breach is R$ 5.4 million. Preventing incidents, therefore, is a matter of the company's financial health.
Data security is urgent
As you saw, data security is a strategic issue in business. It is essential for companies that have already completed or are currently undergoing their digital transformation and, therefore, deal with data from customers, employees, and the operations themselves.
With the enactment of the General Data Protection Law (LGPD), legislation that directs what companies can or cannot do with the information of Brazilian citizens, keeping data secure becomes even more urgent. After all, even if incidents are caused by external agents, organizations will be held accountable in court (with fines that can reach up to 5% of revenue).
Here at Zamak, we serve many companies that invest in protection to ensure they will be safe. Our backup, web protection, monitoring, risk management, antivirus, firewall, and other services provide total security that corporate information and, consequently, the business are under complete protection.
And in your company, how is the issue of data security handled? Contact us and see how we can help you implement this strategy!