Why invest in data security?

Data security is no longer a matter of choice for companies. Here are the reasons why this investment is so important for organizations. With so many technological advancements in the last decade, the business world has a place where the most sensitive customer information is stored, shared, and accessed. This is done through the cloud! Therefore,it is important for companies to invest in data security. This choice should be one of the essential points for your organization. Investing in security to protect your data from cybercrimes, hackers, and other threats that the internet brings is not just a way to allocate your security resources. It is through this that you will be able to maximize your resilience against the main existing threats. Today, there is a large amount of confidential information being maintained by organizations. This is clearly a set of data that needs to undergo protective measures. Now,check out the details that prove why it is important to invest in data security!

3 problems that occur when there is no investment in data security

To better understand the real impact of data security on your company, here are the 3 main problems that can occur if you do not prioritize this investment.

1. Data breach

External breaches of confidential data are one of the most common problems for organizations. In 2017, we had a serious example of this happening here in Brazil. Financial companies were buying confidential data from retirees and people in the advanced stages of retirement, i.e., information breached from the INSS database, to offer payroll loans. This is just one of several cases that occur constantly when we talk about data breaches.

2. Information hijacking

For companies, data hijacking is one of the most significant threats, regardless of their industry or size. This means that it is not just large corporations that suffer from this problem. It especially affects companies that rely on digital technology to conduct their daily business. In the case of hijackings, criminals take control of servers and data to demand a ransom.

3. Operational costs

A security incident can delay, interrupt, or even shut down your business operations. For a retail company, this means suffering from lost sales. For a service company, it is a barrier to providing good customer support. In the end, all of this generates a negative impact on the financial side, increasing operational costs.

Importance of data security and its 3 main advantages

Common problems alone show how essential it is to focus on data security. But there are several other factors that impact its importance. In practice, it is useless to buy security software if no one knows how to use it or if employees expose data in other ways. That is why technology must be complemented with security policies and team awareness training. Data security is also important for public opinion. If people learn about any issues related to their personal data, they will certainly stop using your services or buying your products. Now see other 3 advantages and benefits of investing in data security:

1. Complete monitoring of your systems

There are several tools you can use to detect suspicious activities on your organization's networks. This activity includes:

• Attempts to access privileged information;
• Login attempts from unusual locations;
• Unusual activities related to how the information was viewed.

Monitoring this information provides a competitive advantage when it comes to tracking active data or external attempts to access the system.

2. Improves the ability to control access

Controlling access ensures that staff can only view information relevant to their work. For example, someone in marketing should be able to view contact information for those who have signed up for a service, but they should not need to access payroll files, for example. Isolating these parts of the system ensures that staff cannot compromise this data, either accidentally or otherwise. It also protects organizations in the event that a hacker breaches an employee's account, as they will only be able to view a small amount of data.

3. Increases trust and brand recognition among customers and investors

Como mencionamos anteriormente, não proteger seus dados pode prejudicar a reputação de uma empresa no mercado. Mas ser capaz de garantir que os dados de seus clientes estejam protegidos aumenta a confiança de todos. Você pode até comercializar esse diferencial nas suas propostas comerciais e divulgar que os consumidores podem confiar em você com relação à sua segurança. Uma grande vantagem de escolher esta estratégia é que seus concorrentes ainda não se concentram em garantir a segurança dos dados de seus clientes. Isso também pode ajudar a atrair investidores.